There's a better way.
That's what the social media early adopters keep telling their counterparts in public relations and marketing.
Obviously, the message isn't getting through to the brainiacs who keep churning out key messages, the same old news releases and following them up with pitches for things that aren't news, to the wrong people, in the wrong way.
I was speaking to a class of Regina public relations students last night with my notes about engaging with the entity formerly known as the blogosphere.
This theme/meme is being repeated over and over again, often with great clarity: Thanks to Brian Solis' response to the recent Chris Anderson dust-up, here is an excellent list of some related posts.
Geoff Livingston, Plasticbag
Common Sense PR
Bad Pitch Blog
Cartoon Barry Blog
Marketing Begins at Home