Jim Horton takes a look at CEO visibility in a new essay. He asks for feedback on his commentary about when increased CEO visibility is a good thing, and when a company's leader should stay out of the limelight and focus on internal and industry audiences.
Horton posts a chart to illustrate the decisions to be made about visibility.
With the recent flame-out of several American CEOs with a penchant for publicity, Horton's timing is good. Just because you can get lots of media attention for your organization's top dog doesn't mean that it's always a good idea.