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Chris Pirillo apparently makes $10,000 per month for Google Ads on his blog. Taking a look at his web site lockergnome, it's hard to find any content around all the advertising.
Chris, there is such a thing as TOO MUCH ADVERTISING.
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Well, I'd argue that most of that is actually helpful... not neccesarily hurting. The beauty of contextual-based advertising is that it's actually relevant to the content that's already being written. What's wrong with automatically providing more resources for more information?
I'm considering eliminating the top graphical banner ad when we don't have someone paying to be there.
Oh, what's Bumph? :)
Posted by: Chris Pirillo | March 19, 2005 at 05:42 PM
I dont think that's too much at all, actually i think it's a rather good balance, but the top banner should go, period.
Posted by: Nick W | March 20, 2005 at 04:58 AM
Chris: Bumph is just a word for promotional copy. It's not advertising someone else, but it's also not getting helping anyone get closer to the info they want. Every site should have some bumph, for people who have visited before.
I agree that ads aren't evil. I was just struck by what seemed an overbalance on the ad side.
But if I had to choose between what you have and some crappy spash page of ads before I get to the meat of the site, I'll take an ad-heavy opening page any day.
Posted by: Eric E | March 20, 2005 at 08:58 AM