Over on the search engine marketing and optimization site Threadwatch, they've coined the phrase GoogleBowling to refer to knocking down another web site's search engine ranking.
Speculation about the algorithm used by Google to rank sites in its search engine is now pointing to potential sabotage by a competitor of a web site.
Google tries to block out any positive effect of link farms (thousands of web pages, each with links aimed at various sites) that are used to fool search engines into thinking a site is popular because of the many links aimed at it. However, based on the wording of a Google patent application, SEO geeks are speculating that it may be possible to aim malicious links at a competitor's web site, damaging their Google search ranking.
GrayWolf explains how to GoogleBowl someone else's web site into oblivion. He reminds us that it's all still speculation. But if it turns out that some sites can be sabotaged in this way, it could lead to nasty tricks being played by anonymous villains trying to take a competitor off the search engine radar.
I'm so glad the most complicated things I have to worry about are inadvertent double entendres in news releases.
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