Update: O'Reilly on Advertising has finished its run on CBC Radio. No word on future episodes or reruns, but look to the summer schedule for possible rebroadcasts.
Terry O'Reilly continues his excellent commentary on the advertising scene, Saturday mornings at 11:30 on CBC Radio One (don't believe the show listings on CBC's site that say it's still running on Monday nights).
Some responses to his 30-minute show O'Reilly on Advertising, which runs to December:
Pirate Terry O'Reilly - Immutably Me, by Paula Pace
"(One) show taught me that, in Canada, a beer ad cannot depict anyone holding a beer above shoulder height or it may send the wrong message that they’re having too much fun. Beer causes fun?? Who knew?"
Adam on Advertising - Adam's World, by Adam Gerhard
"According or O'Reilly there are 2 really important things to realize about branding:
- our brain does this all the time whether we like it or not
- once we brand something it is *very* difficult to change"
What I like best about the show is the straightforward, conversational approach O'Reilly takes, even when he's delving into a complex subject. When forced to use jargon, he either helps the listener by explaining it, or he puts it in context, so you get the general idea.
Also worth listening to (and viewing) are some of the Spot of the Week items on Pirate Radio and Television's web site. You'll notice a clean, ungussied-up style to the writing and production. O'Reilly's a writer/director with Pirate. Scroll down to "Range Rover" and "Jerry Seinfeld Trailer - Comedian" for some laughs.