The Conservative Party's communications strategy was flawlessly executed during the recent Canadian election campaign, says media coach Bob Reid.
communications efforts were central to his party’s win, and they
provided numerous good examples for any and all in the communications
game," Reid comments about Conservative leader and PM-designate Stephen Harper.
In a Veritas Communications e-mail newsletter, Reid explains that in politics, you either define yourself, or the other guys define you.
"Harper hit the ground running, spending every day of the first half of the campaign by rolling out a new and easy to understand policy announcement. That allowed him to define himself and his agenda – and by doing so, it denied the Liberals the opportunity to define him as a scary guy with a hidden agenda (as they were so successful in doing in 2004)."
Another key element of Conservative communications was that the messages were simple and easy to understand.
"Clear, consistent messages delivered in the right way to the right target was the foundation of the Conservatives’ election win, and it will serve as a “how to” example for communications efforts for years to come."
The Touchdowns & Fumbles newsletter is published weekly, featuring Reid and Veritas vice-president Bill Walker. Check it archived editions of Touchdowns & Fumbles here. No RSS feed yet, but you can subscribe to the e-mail version.
If my extensive research is correct, that's Reid (left) juggling extremely large suppositories in the photo, while Walker is seen holding the office intercom.