Richard Laermer did everything right. In a PR News (print version) column about sloppy grammar and spelling, he got the tone right, found some good examples of dumb mistakes by editors and others who should know better, and voila -- a thoughtful bit of writing for busy PR folks to read.
But there, hiding in paragraph 15, is the misuse of the word "there", when "their" was intended.
Ouch. It's bad enough when that happens in a regular bit of writing, but when you're castigating people for being sloppy, that sort of gaffe is ... cringeworthy.
Lest you think I take joy in Richard's (or his editor's) usage slip-up, I'm much too prone to typing errors to throw stones in this glass house. I merely cringe in sympathy.
P.S. RIchard is co-curator of The Bad Pitch Blog. Check it out.