They're even looking at using their research on the benefits of cocoa to jointly produce with a pharmaceutical company prescription products.
The fact that Mars is sponsoring scientific studies in this area isn't new, nor should it necessarily invalidate the results. It's more in the interpretation of the results and the marketing of their products that Mars has to tread carefully.
Mars claims their new line of chocolate bars delivers "real heart-health benefits," notes the Washington Post:
"(The ingredients are) formulated to promote a healthy heart. … CocoaVia is the only product that contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E."
Balance that against warnings from dietitians not to take this as carte blanche to eat as much chocolate as you want.
Still think this is just a granola marketing gimmick? Research suggests that cocoa could be the base for a cheap, effective treatment for diarrhea, one of the leading causes of child deaths in developing countries.
Previous post: Functional Food: Do Less Harm to Yourself
Powered by Qumana