Jane Genova doesn't believe in waiting around for someone to notice her. She promotes herself, constantly trying to reinforce her image as someone who's got something special.
The Connecticut corporate writer says the trick to success has nothing to do with chasing job titles or steady paying gigs. You have to position yourself as a player.
"How I started to become a player and stop being an entrepreneur, vendor, public relations pro and all those 20th century roles is by taking full responsibility for my own survival," she says on her blog.
Invoking the confidence and media savvy of Bill Clinton, Steve Jobs and Angelina Jolie, she dumps people from her network who aren't actively moving their work and reputations forward like her. She focuses on leveraging her work and self-promotion to give her more influence and saleability.
"Players never evereverever approach the game as simply the need to earn a living. It's all about leverage. I don't accept an assignment in order to pay my rent. I accept it because I know that I will make the contacts, pick up the skills, and understand the concepts I need to land me the next assignment, at a little higher price (than) I billed for the last assignment."
If it sounds crass and creepy, tough. "The best way to morph from earning a living to being a player is to observe other players," she advises. "Don't judge. Don't recoil in horror. Don't try to fix their game. Just consider where they are and where you are. The latter you can change."
Does that mean I have to wear my hair like Donald Trump and pretend to be an asshole?
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