I'm pretty much a nobody in the communication business. Don't take my word for it. Ask someone important, like David Murray.
As an important editor, David Murray is a somebody in communications. He has influence and a platform in an important magazine.
Now he's taken to calling people names
behind a paywall . I guess it's safer back there.
( Update: Murray arranged for the editorial to be viewable by anyone -- Link. )
His take on PR blogger Allan Jenkins (emphasis is mine):
"One day I was reading his stupidly-named blog, “Desirable Roasted Coffee.” I read his blog a lot, despite the fact that Jenkins is pretty much a nobody in the communication business. I read it because he’s smart and unpredictable and rude sometimes. I like it when he’s rude. In a vaguely kinky way, I even like it when Jenkins is rude to me."
He goes on to complain that, after more than a year of reading Jenkins' posts, Murray still doesn't understand how social media like blogging is going to make a difference to organizations. Obviously social media isn't the only thing he doesn't get. Even after publishing his own blog for many months last year, Murray still can't provide his online readers with a link in his editorial to the stupidly named blog in question.
For the full text of Murray's important article, click here.
pay him money, and he will let you read it on the Ragan Communications site. Sorry, no freeloading nobodies allowed.
Or, you can visit the Ragan site where you won't find his current bio, which won't explain exactly how important and credible he is.
Murray, in effect, is invisible to the online world. Makes you wonder how an important somebody can look so much like a nobody online.
If you think you're up to the task, Murray asks for essays that explain the business benefits of blogging, etc.:
"Is social media The Next Big Thing in our business? I know you’ll let me know by answering this urgent call for essays. Please, readers. Please try to succeed where Allan Jenkins has failed: teaching me (and your colleagues) about how social media can make for better internal communications."
I suspect he'll get several responses from his paid readers. And a few unsolicited responses from us nobodies out here in Nowheresville. Maybe I'll kick off the education process with an essay about why links are helpful in online publications.
Despite Murray's obvious irritation with new media evangelists, I suspect he is sincere in his request for enlightenment. If there is a compelling demonstration of how new tools will serve organizations well, I believe he honestly wants to see it, even if it's provided by a nobody.
Update: Check out the Nobodies blog.
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