As if we needed another example of a company getting all shirty about its intellectual property, Paramount fired a legal salvo at a fan site that leaked a photo of a film (perhaps that's too artsy a term) due for release this summer.
The Movie Blog's John Campea describes Paramount's blunder here and refers to the situation again here, conspicuously not mentioning the film in question (that would sort of help Paramount with their promotions, wouldn't it?).
Chris Thilk joins the informal blog boycott of coverage of the film on his Movie Marketing Madness blog. These are all blogs that normally help generate that all-important opening week buzz that can make or break movies financially.
"Paramount didn't see John as their marketing partner, they saw him as their enemy. And because of their actions, now that's exactly what he is."
The studio claims it was all a mistake, but one wonders whether they would have apologized if the bloggers in question had less traffic...
Reminds me of the fan site that was hit by a cease and desist order a few years ago. Hank Mishkoff persevered in court, and showed how heavy-handed legal maneuvers can backfire against companies.
Link via NewPR
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