The interviews, conducted by podcaster Cathi Bond, will feature a HarperCollins author talking about their recently published book.
But HarperCollins Canada's Steve Osgoode (in a response to my e-mail) says the podcasts will supplement, rather than replace, the company's regular marketing and promotions.
"All of the books will have significant marketing support behind them on top of being featured in the podcast program," he said. That includes Flash trailers posted on the HarperCollins site.
Osgoode points to the podcasts created by science journalist Jay Ingram to support promotion and sales of his book Theatre of the Mind (also by HarperCollins), as proof that podcasting and book publishing can be a good match.
How will HarperCollins measure the success of the podcasts? Within the context of the overall marketing effort.
"Obviously we’re going to be tracking downloads and subscribers but we’ll look at those numbers within the context of them supporting the rest of our marketing," said Osgoode. "I definitely think we’re going to continue to experiment with podcasting and we’re just going to pilot as many different methods as we can around our books and our authors."
Among the titles to be featured is Dennis Bock's The Communist's Daughter, Rebecca Godfrey's Under the Bridge, Gautam Malkani's Londonstani, Jon Evans' Invisible Armies, Sara Gruen's Water for Elephants, and Lydia Millet's Oh, Pure and Radiant Heart.
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