News Flash! Pierce Mattie's blog is now accepting comments.
Faithful Mutually Inclusive PR readers may remember me taking Mr. Mattie to task in April 2005 for having a blog that appeared to accept comments, but that rejected every single comment for having "objectionable content."
Six weeks later, I got a response from Mr. M., criticizing me for being stupid and a lousy blogger. Then he got mean, and wanted to know if I was a fattie. And no, he didn't respond to my complaint that his blog has a comment function that only works in theory.
Now that the company is under attack for employees posting comments under pseudonyms on others' blogs, Pierce Mattie PR has had a blinding revelation, and has decided to accept comments on its blog.
"In fact, we thought that one of the most fundamental rules of blog etiquette existed primarily because the other rules were so ambiguous. I’m referring to the general rule that bloggers should use their blogs to facilitate dialog, particularly about the blog medium itself. That is why we find it particularly disappointing that Jackie made her post and e-mailed countless bloggers before contacting us at Pierce Mattie PR to get the full story, and that she has closed comments to the post, leaving us unable to defend ourselves or explain the situation."
If the agency was so concerned about facilitating dialogue, they could have opened comments on their blog 16 months ago, when I pointed out their non-functional comment tool. Or, to be more honest to their readers, they could have just removed the comment and trackback functions from the blog, since they were obviously disabled.
I have no issue with whether or not they accept comments or trackbacks. My main complaint then and now is that they are pretending to be part of a conversation, but they weren't allowing anyone else to talk.
Don't get me wrong. I think the Pierce Mattie blog is entertaining and well managed. But they shouldn't act as if they're big supporters of dialogue with other bloggers, when for years they have shut a very common door to blogging dialogue.
Link via Micropersuasion.
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