Terry O'Reilly is back on the air, exploring the advertising business. Last year's excellent O'Reilly on Advertising is being followed up by O'Reilly and the Age of Persuasion.
(Actually, don't bother clicking on the above link. CBC's web page for the show has almost no information about the theme or the host;
it doesn't tell you about the Thursday morning rebroadcasts; it doesn't indicate what channel on Sirius Satellite Radio to listen to, or when.)
According to O'Reilly's agency Pirate Radio and Television (Flash-only), O'Reilly and Mike Tennant produce a new show about "the ways Advertising and Marketing permeate every aspect of 21st Century life, from its effect on the way we act, dress and speak, to its influence on our children, to the unstoppable explosion of Ad Clutter."
I've only caught part of one episode so far, but the quality sounds every bit as good as last year's show.
(Update: I've caught several shows, and O'Reilly continues to present a good historical view of the world advertising business, showing the impact on society, and how societal trends affect the ad business.)
How to listen:
CBC Radio One Saturday 4 p.m., or Thursday mornings at 11:30 (for live streaming, go to CBC.ca, and choose the time zone that will match up with the broadcast time).
Sirius Satellite Radio Channel 137: Thursdays 10:30 a.m. ET/7:30 PT; Saturdays 2:05 p.m. ET/11:05 a.m. PT; Saturday night at midnight/9:05 PT.
Update II: The show has been extended into 2007, reports Inside the CBC.
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