In the right margin of this blog, you'll find an ad aimed at Canadian public relations folks.
I haven't run ads here before, not from a misguided sense of the purity of my ideas, but because I didn't have the time and energy to pursue it.
Well, CNW Group sought out several Canadian public relations bloggers for a promotion of a media monitoring tool, so you could say opportunity came knocking.
The result, for those who click through to CNW, is an online game that has a PR flack trying to protect the client from whatever objects coming falling from the sky. Full credit to them for recognizing that advertising has to have some intrinsic value (in this case, a bit of entertainment) for the audience, especially an audience that is as jaded toward traditional marketing as your average PR person is.
Not wanting to host anything on the blog I wouldn't try myself, I checked out the game, and it's both safe for work and sort of fun. The game animation is okay, but I liked best the descriptions of crises that are dropped on the poor PR person in the game.
David Jones has a comment recognizing CNW for trying something different. Much thanks to Michael O'Connor Clarke for being the go-between for several months while the idea took shape. Colin McKay is also selling his soul, as is Chris Clarke.
(Update: Donna Papacosta chimes in.)
Knowing how much we bloggers like to talk about ourselves and our blogs, I suspect this campaign will get as much traction from the posts written about it as from the ads themselves.
This is an intermediate step for me. Pretty soon I'll be delving much deeper into the world of advertising-supported blogging, and I'm really looking forward to it. More on that next week...