Work continues on my new PR blog. Yesterday my chosen task was to do some key word analysis of Mutually Inclusive PR, which I'll apply to the new blog.
Search Engine Optimization has grown into a very profitable industry, with most of the practitioners running successful blogs of their own. Heck, some of them have entire farms of blogs, growing "relevant" links every day.
I have no interest in going the link farm route, but with this new blog I'm going to pay a bit more attention to actively pursuing an audience. Traffic has never been a big deal for me, but I have to admit I'd like to reach more people who are curious about how business communications, and especially external public relations, affect companies and their relationships with customers, suppliers and others.
Is search engine optimization a nefarious way of gaming Google and Yahoo? I'm sure that's part of the landscape. But for me, it's more about making sure that people who want to read about the topics I cover can find my stuff.
Without any effort at optimization, I've become one of the top sources on Google for such exciting searches as "Toby Maguire fat", "Pierce Mattie", "Promo Girl revealed", "Terry O'Reilly and the Age of Persuasion", and a few other laser-focused searches like that.
I'm okay with that, but I'd also like to be the one people find when they're searching for items about linking communications with business goals, examples of simple but effective PR techniques, and finding a compelling angle for your organization's story.
This is a learning process. Two years ago, I looked at all the "how to make your blog stand out" advice from Darren Rowse and others, and cringed a bit at the crassness of some of the techniques suggested. Now I realize that some of those techniques would have served me well, as long as I applied a bit of class to their use. Being witty and clever is less fulfilling if you're doing it by yourself.
A couple of other sources I'm using for advice on SEO:
Update: Here's a long-winded search that came my way today:
What are the public relation tools when using proactive public relations
My blog shows up no. 9 in Google for that search term.
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