The accusation has been made: PR bloggers are anal about blogs (Pete Shinbach)
And he's right. But the more I think about it, the more I think there's a valid reason for this obsession.
The same could have been said about Mac enthusiasts when Mac OS X was released. All they could talk about was the new operating system - what it could do, the implications, the tips, obscure trivia. Since my Mac's hard drive was only big enough to hold OS X and a couple of Word documents, I didn't feel I was getting much value out of an issue of Mac Addict or Mac World.
It's just another operating system. What's the big deal?
Well, for Mac users, OS X was a big deal. And for business communicators blogs are a big deal. They are relatively few new communications tools, and they don't come around every year.
After years of talking about the need for multi-directional, empowering, immediate methods of communication, along comes a tool that delivers in many ways.
The evangelists would be wrong not to make a big deal about weblogs. Maybe not to the near exclusion of other topics, though. In that respect, Pete is bang on.
Shel Holtz in the Comments to Pete's post:
From my perspective, the focus on blogging is evangelism. So few PR people have embraced it or understand it, somebody has to explain it and its virtues
See also:
Blogging about blogging, podcasting about podcasting... Lee Hopklns
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