Masters student Aaron Braaten has released preliminary findings of his Great Canadian Blog Survey 2005.
The survey, with 1,146 respondents who either publish blogs or read them, found that 71.5% of them are male, a higher percentage are unemployed than the general population, and 76.5% of readers "rarely or never click on ads in blogs."
Most people surveyed (remember, only bloggers and blog readers were polled) read more than six blogs a day, and 31% use an RSS reader some or all of the time.
The main reason respondents cited for reading blogs was to find additional perspectives on news.
Not surprisingly, the survey also showed that people with slow Internet connections are less likely to blog.
The preliminary results don't offer a lot of insight. I'm hoping for more information, and a better look at the survey techniques, when more detailed results are released.
Meanwhile, Constantin Basturea talks about coverage of blog surveys and lists reports on the recent Edelman/Technorati blogger survey.
Thanks to Tom Murphy for the Basturea link, and Kate McMillan for the Braaten link.
The preliminary results don't offer a lot of insight. I'm hoping for more information, and a better look at the survey techniques, when more detailed results are released.
Perhaps after you have had a chance to read it you could tell me some of the things you would be interested in finding more analysis on. I would greatly appreciate any such input.
In the mean time, feel free to look at the anonymized data set. Once one figures out how the filters work, plenty of questions can be examined.
Posted by: Aaron | October 17, 2005 at 03:55 PM