There's a new consumer grievance web site up about Telus, the company created from the telcos in B.C. and Alberta several years ago.
The new site is a blog called TELUS - the present is hostile. As a blogger comments on Darren Barefoot's site:
"I don't think Telus is too internet savvy. I made a few Telus-critical posts a few months ago, and I'm still the number one search result for 'Telus blog' even though I haven't written about them for a while now.
"You'd think Telus might have their own blog, trying to get out their side of the story. Oh well, the more they suffer the better, as far as I'm concerned."
In addition to the regular Telus-bashing ("Internet access is too slow," "customer service is crappy," etc.), the company has been struggling through a long strike by its workers, just recently settled. I can understand why they didn't feel like experimenting with new communications vehicles in the middle of a strike. But I also wonder whether it would have helped with customer relations.
Barefoot also points to IHateTelus.org,, a site that also documents customer horror stories. The site uses Telus' logo, and spoofs Telus' use of small animals and lizards in its marketing.
Telus has a choice. It can go after its detractors and try to force them to stop using its logo, or it can launch its own blog to tell its story. Or it can do nothing, and yield the ground to disgruntled customers.
A corporate blog would likely attract negative attention from the same crew of detractors, but it would also give the company a chance to speak directly with its customers. Assuming it wants to.
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