Terry O'Reilly Back with More Advertising Analysis

Terry O'Reilly is back on the air, exploring the advertising business.  Last year's excellent O'Reilly on Advertising is being followed up by O'Reilly and the Age of Persuasion.

(Actually, don't bother clicking on the above link.  CBC's web page for  the show has almost no information about the theme or the host; it doesn't tell you about the Thursday morning rebroadcasts; it doesn't indicate what channel on Sirius Satellite Radio to listen to, or when.)

According to O'Reilly's agency Pirate Radio and Television (Flash-only), O'Reilly and Mike Tennant produce a new show about "the ways Advertising and Marketing permeate every aspect of 21st Century life, from its effect on the way we act, dress and speak, to its influence on our children, to the unstoppable explosion of Ad Clutter."

I've only caught part of one episode so far, but the quality sounds every bit as good as last year's show.

(Update: I've caught several shows, and O'Reilly continues to present a good historical view of the world advertising business, showing the impact on society, and how societal trends affect the ad business.)

How to listen:

CBC Radio One Saturday 4 p.m., or Thursday mornings at 11:30 (for live streaming, go to CBC.ca, and choose the time zone that will match up with the broadcast time).

Sirius Satellite Radio Channel 137: Thursdays 10:30 a.m. ET/7:30 PT; Saturdays 2:05 p.m. ET/11:05 a.m. PT; Saturday night at midnight/9:05 PT. 

Background info about last year's show on Wikipedia.  Photo via I Have an Idea ad creative archive.

Sirius schedule online at DogStar Radio (link via Inside the CBC.com).

Update II: The show has been extended into 2007, reports Inside the CBC.

Previous posts:

O'Reilly on Ads - Straight Goods; CBC Shows Looks at Advertising

More posts about CBC
 

Tags: terry o'reilly, mike tennant, advertising, creative, radio, tv, trends

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Comments

[m jessop]

Any thoughts of podcasting TERRY O'REILLY AND THE AGE OF PERSUASION ?? The current broadcast times are difficult to catch. Please consider it.

Regards,

M Jessop

[Eric Eggertson]

I'll forward your suggestion to Terry at Pirate Radio and TV, but I wouldn't hold my breath.

Getting the rights approvals for songs and other copyrighted material would be a huge task, given the slow pace with which actors, musicians and music copyright holders are moving toward agreement on compensation for digital distribution on the Internet.

Last year's O'Reilly on Advertising is available on disk from CBC, and I suspect this year's show will also go that route (but I have no inside knowledge on that).

[Laurie Dillon-Schalk]

Thanks for your post - I was looking for more o'reilly info and the cbc site is too thin.

I too am interested in Terry's podcasts - so I've signed up to give feedback on cbc.ca and also submitted a comment. Hopefully, we can drum up some demand and get Terry as a regular, subsciption podcast.

[Terry Wiebe]

I swear you guys are reading my mind. I too suggested the podcast route on the CBC podcast feedback page but reading this I realize that its not likely to happen:
a - they are selling the content for real money
b - the copyright on the material thing always gets in the way. sheesh.

[Gene Ramsbottom]

I have enjoyed the CBC Radio shows called the Age of Persuasion when I happen to catch them. Does Pirate Radio offer all the Age of Persuasion segments for sale on c.d? Last year's and this year's shows would be great then I'd get to hear them in order.

[Track Star]

I too would love to get my hands on all the shows. I have just recently been introduced to these shows and it would be great to hear the whole series from the beginning.
Lets get the Podcasts Up and Running!!!!

[David Szeptycki]

Hi there, while trying to hunt down more info on O'Reilly and the Age of Persuasion, I came across this link from Amazon... "The Age of Persuasion" is now available for pre-order.

http://www.amazon.com/Oreilly-Age-Persuasion-Terry/dp/0660196808

[Kats Konishi]

I see that the original post is nearly a year and a half old and the most recent comment is over half a year ago, but for people who stumble on this site desperately looking for ways to listen to "Age of Persuasion" or older episodes, I have a few suggestions. The current season (including a rare rerun) started early January and is on going. Streams of these episodes are still available at http://www.cbc.ca/ageofpersuasion/ though I don't know for how long. A CD set of 10 episodes from the first season is available, but it isn't the whole season. I listen online (I live in Tokyo) which isn't that difficult to do since CBC Radio One streams for cities in 5 time zones and each stream is for that particular time zone so you have a 5 hour window of opportunity. (for me that means I have 5 chances to listen in Tokyo every Sunday starting at 12:30 am with my last chance at 4:30 am, not ideal, but possible) Just in case I'm not home I use RadioTime Redbutton (for Windows) and Radioshift (for my Mac) to record back up copies (I really like the series). I hope this was helpful

[Terry O'Reilly]

Hi Eric,

Thanks for the kind words on our radio show. Much appreciated. Mike and I have written a new book titled "The Age of Persuasion" based on the show.

If you'd like to do an online Q&A, or something, just let me know.

Cheers,

Terry O'Reilly